News Broadcasting
Motilal Oswal report says CAS unlikely to impact Zee Telefilms till 3FY04
MUMBAI:The Motilal Oswal Inquire Indian Equity Research (MOSt Inquire) report dated 20 December 2002 has stated that CAS is unlikely to have any financial impact on Zee Telefilms before 3QFY04 as the first phase would only get completed by December 2003.
Speaking to indiantelevision.com, Motilal Oswal Securities’ Subhabrata Majumder elaborated, “The passage of CAS in the Rajya Sabha will ensure that the longer term impact would be favorable to Zee Telefilms. We have maintained our FY04 estimates and Buy recommendation.”
The reasons, Motilal Oswal gives for not changing its position on the Zee stock include:
Ø Zee’s higher rural bias compared to competitors protects it from any adverse impact on advertising revenues due to possibly low set top box penetration in the metros.
Ø It is possible that the set top box penetration might show a substantial increase and surprise the sceptics.
Ø Broadcasters could float a mass general entertainment free-to-air channel to enhance their advertising revenues and to give viewers a laddering option to graduate to their respective pay offerings. (Zee may actually take this route by having a free to air, second run programming channel.)
Ø Zee is a broadbased player with the viewership of its flagship channel, Zee TV having a higher rural bias than its competitors. The regional language Alpha channels also give it a broader revenue base from the non-metro cities and towns. Therefore, for Zee, the implied share of advertising revenues from the metros would not be more than 20 percent.
In the longer term, with improving penetration of set top boxes, Zee could derive higher pay revenue grow the post-CAS. We maintain our advertising and pay revenue estimates for FY04, till the time the final guidelines are out and reiterate our Buy recommendation.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
