MAM
Virtual Marketing revamps Coca Cola website myenjoyzone
NEW DELHI: E-marketing company Virtual Marketing India has revamped Coca-Cola India’s website www.myenjoyzone.com in order to provide richer interactivity and an enhanced brand experience to its consumers. The re-launched version has been introduced today.
Coca-Cola India will propagate the new version through a tie-up with forthcoming film (starring Abhishek Bachchan-Aishwarya Rai) Kuch Na Kaho. As per the initiative, participation in the contest would only be possible through www.myenjoyzone.com. The winner of the contest is entitled to get a `dream date’ with actress in the movie – Aishwarya Rai.
On the re-launched version, Virtual Marketing creative director Carlton D’Silva says: “We have created a virtual online city, in which a surfer can walk into various buildings. For instance, one can enter into cineplex, buy merchandise of the brand or relax at Coke lounge where one can chat or leave message in message boards. Similarly, there is a cricket stadium and a music store. So properties which the Coke community can relate to have been presented in an innovative manner.”
Launched in March 2002, the content comprises music, promos, movies and cricket and myenjoyzone basically used these key brand activation areas for consumer interactivity. “But this initiative is going to be a concerted effort towards enriching the experience of being online. The experience of logging in would be totally differentiated through virtual walking experience complemented by features.”
“The earlier portal was basically HTML-based. But the new site predominantly is going to be flash-based. It will act as one-stop integrated marketing solution merging all the elements of the virtual community with real-world promotions and nationwide campaigns,” adds D’Silva.
The research conducted in order to shape the website as per the liking of its target audience led to origination of several features – which weren’t part of the website earlier.
“For instance, the research revealed that there was need to put up information on Coke brand. So we have interested facts about the brand such as the original colour of Santa Claus was green but it was Coke which resulted in the change to red and white colour,” says D’Silva.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
