MAM
Digital marketing maverick Karan Arora joins YAAP as revenue head
Mumbai: YAAP, a forward-thinking specialised content and influencer marketing company, appointed Karan Arora as the Revenue Head at its offices in Delhi. Karan brings with him more than a decade of experience in business development, strategy, and client servicing. Karan’s understanding of the digital medium will help YAAP build and scale up businesses on the sustainable foundations of motivated teams, meaningful business relationships, and efficient systemic processes.
Former vice president at Korra Worldwide Advertising, Karan Arora now begins an exciting new chapter in his career as the Head of Revenue for YAAP in Northern India. With a career spanning over 13 years, Karan has demonstrated his leadership prowess by founding and overseeing key positions at renowned network agencies including Dentsu Webchutney and Indigo Consulting – a Leo Burnett Company among others. Throughout his illustrious journey, Karan has extensively collaborated with both small businesses and large multinational organisations, showcasing deep expertise in crafting exceptional customer experiences within the digital domain.
Talking about his new role at YAAP, Karan Arora shares, “YAAP is not your typical digital agency. It is a group of uber-creative and talented marketers driven by the ‘Built for Now’ philosophy that aligns seamlessly with the vision of their partner brands and empowers them to tell their stories. I’m thrilled to join YAAP and eager to collaborate with seasoned marketers and creatives to drive brand growth. Led by visionaries like Atul Hegde and Manan Kapoor, YAAP has championed the art of powerful storytelling with data and technology to deliver high-quality digital solutions to brands. Together with the team, I hope to unlock the next chapter of growth for YAAP and its partner brands.”
Throughout his career, Karan has had the privilege of working with renowned brands like National Geographic, Amazon Prime Video, Bacardi India, NEXA, Harley Davidson, Bata, Nestle, Dabur, Mamaearth, Yoga Bar, Panasonic, PayTM, and IndusInd Bank, among others. In these roles, he has excelled in conceptualising and managing numerous impactful digital and brand campaigns.
Commenting on Karan’s appointment, YAAP senior partner Manan Kapur shared, “We are thrilled to welcome Karan as a valuable addition to our team, given his extensive and diverse expertise in brand development and growth spanning various industries. His passion for continuous innovation and content-driven digital solutions will undoubtedly contribute significantly to YAAP’s growth journey. I extend my best wishes to Karan and I’m sure he will be a great asset to YAAP.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
