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PromotEdge secures Shyam Metalics’ SEL TIGER TMT digital mandate
Mumbai: In what’s shaping up to be a transformative collaboration, full-spectrum marketing agency PromotEdge has announced its newest venture after emerging victorious in a competitive multi-agency pitch. The agency is set to helm the digital narrative for Shyam Metalics’ prestigious brand, SEL TIGER TMT. This collaboration marks a strategic alliance, entrusting PromotEdge with an exhaustive roster of digital responsibilities, encompassing content creation, influencer marketing, digital films, website maintenance, SEO, social media management, performance marketing, email/WhatsApp marketing, and experiential marketing, among others.
PromotEdge founder and CEO Saurav Agarwal shared his excitement about this new journey, “Bagging the digital mandate for SEL TIGER TMT is a proud moment for us at PromotEdge. We’re thrilled to bring our tailored ‘desi’ approach, which resonates with the diverse and dynamic fabric of India, to the table. Our team is all geared up to utilize our profound expertise in the Industrial, Automotive, and Infrastructural sectors to elevate the brand presence of SEL TIGER TMT, especially leveraging the mass appeal of their brand ambassador, Salman Khan.”
Sr. VP – sales & marketing Aneesh Mishra expressed his enthusiasm regarding this partnership. “PromotEdge’s deep-rooted understanding of India’s multifaceted geography and their impressive track record in digital storytelling are what excited us the most. Their indigenous approach paired with their innovative digital strategies is exactly what SEL TIGER TMT needs to soar to newer heights.”
PromotEdge plans to kickstart this collaboration with a series of digital campaigns that synergise SEL TIGER TMT’s robust identity with innovative strategies, ensuring the brand connects with their audience more effectively and efficiently. A significant focus will be on leveraging the persona of Salman Khan, ensuring the brand’s ethos is communicated through a voice that is trusted and admired across the nation.
The agency is renowned for its ability to blend traditional values with modern digital solutions, a strategy that has proven successful across various sectors. This partnership is poised to not only enhance SEL TIGER TMT’s digital footprint but also solidify PromotEdge’s position as a forerunner in the realm of digital marketing solutions.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
