News Broadcasting
NBC signs largest ever agreement with Nielsen
NEW YORK : Nielsen Media Research and NBC have announced the signing of a seven-year landmark agreement for audience measurement services covering all of NBC’s television businesses.
This includes the NBC Television Network, cable networks Bravo, CNBC and MSNBC, Telemundo, the 14 NBC-owned-and-operated television stations, and the 13 Telemundo television stations. It is the largest, most comprehensive agreement of its kind in the history of media research.
An official release informs that NBC has also agreed to support the largest-ever expansion of Nielsen’s National People Meter Sample. When all elements of the expansion plan are complete, the effective size of the National People Meter Sample will grow from 5,000 households to nearly 10,000 homes.
The agreement also builds on a strong engineering foundation between the two companies. NBC has agreed to implement Nielsen’s digital encoding system to be used in Nielsen’s new metering system for producing television ratings. The new Active/Passive metering system will be introduced in 2004. In sample homes, the A/P Meter will identify programmes, stations and networks from electronic codes embedded in programmes at the distribution source. NBC and Nielsen engineers will work closely together as new digital distribution systems come to the US market.
President and CEO Nielsen Media Research Susan D Whiting said, ” This landmark agreement reflects our commitment to everyone at NBC, first to deliver the highest quality estimates to their businesses every day; and second, that we have invested in the right technology, the right methodology, the right partnerships, and the right people to assure that television will always be the best measured medium of audience delivery.”
The release states that highly diversified media companies require comprehensive access to a broad spectrum of audience research information. Limitations on how individual business units may use vital information can impede growth.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
