MAM
Madison Outdoor pockets remainder instadia rights for Indo-Pak series
MUMBAI: It’s Pakistan ahoy for Sam Balsara’s Madison Outdoor Media Services (Moms). The outdoor marketing and management firm has pocketed the instadia rights for 40 per cent of the total available space at the various venues that the matches will be played from the Pakistan Cricket Board. Harish Thawani’s Nimbus Sport has the right to hawk the remaining 60 per cent space at the stadia.
“We are very excited by Moms foray into sports marketing,” says Madison chairman Sam Balsara, who reveals that five agencies were bidding for the same tender. “Sports marketing is a high potential business and this is a small step which we hope will be a precursor to many bigger steps.”
Moms has an association with Pakistan’s leading outdoor company, Sign Source, with offices in Karachi, Lahore and Islamabad, which will help the Indian firm in the words of a press release issued a short while ago “ensure efficient and speedy on–the- spot services to advertisers.”
Basically, Moms’ 40 per cent share means that it can vend the instadia space to multinational advertisers whose products are available in Pakistan or companies incorporated in Pakistan. “Only brands of multinational companies which are be available in Pakistan can take up the space through us,” clarifies Balsara.
The Moms press release say the Pakistan Cricket Board has split up the rights between Moms and Nimbus “with a view to granting special concession to products and services sold in Pakistan by multi-national companies or local Pakistan companies.”
Balsara adds that Moms is working on drawing up a rate card for potential advertisers who meet the qualifications in the next two to three days. And Moms’ Arunangshu Ghosh is the contact point in Moms for the same.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
