MAM
Soch Apparels appoints Deepak Mahnot as the CMO
Mumbai: Soch Apparels, the largest evening-occasion women’s ethnic wear brand, announces the appointment of Deepak Mahnot as its chief marketing officer (CMO). In his new capacity at Soch, Deepak will spearhead the brand marketing, CRM, visual merchandising, PR, and customer experience initiatives, firmly establishing Soch as a leader in the women’s ethnic wear segment in India.
As a marketing veteran with over two decades of experience, Deepak has an impressive track record in elevating brands across diverse industries. He has played a pivotal role in bringing various path-breaking campaigns to life, some of which won top honors, including the Cannes and Effie. He is known for leveraging data analytics and insights to drive complex transformative projects and initiatives in all his previous roles in India and Dubai. Before joining Soch, Deepak served as the marketing director for Vision Express India Operations for over four years. Throughout his career, he held key leadership positions at notable organizations like Reliance Infocomm, The Mobile Store, VLCC, and Babyshop (Landmark Group, Dubai).
“I am excited to be joining Soch at such a crucial period, as the brand gears for the next phase of exponential growth. Soch has built a fantastic legacy and is among the most loved brands, constantly evolving with the women in India today. I look forward to helping Soch take the next step forward.” shared Mahnot.
Soch MD and CEO Vinay Chatlani said, “Deepak is a passionate marketer with diverse industry experience across various industries in retail, as well as a keen understanding of how to activate and drive the business with a strategic lens. We welcome Deepak to the Soch family, he will play a critical role in helping to shape the next chapter of Soch”
With over 160 stores in over 60 cities across India, Soch continues to evolve and expand its presence in the ethnic wear market in India, as it has done in the past 17 years. Deepak’s leadership is anticipated to bring fresh perspectives and transformative strategies to implement initiatives that drive the growth that Soch aims to achieve in the coming years.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
