MAM
Publicis Worldwide and Saatchi Propagate launch campaign for Enamor’s bridal collection
Mumbai: Empowering women to embrace their natural beauty, Publicis Worldwide India and Saatchi & Saatchi Propagate have come up with a powerful integrated campaign, ‘Fabulous Brides’, which showcases Enamor’s latest lingerie collection for soon-to-be brides.
The campaign portrays a wide spectrum of brides who come from diverse backgrounds and are at different stages of their lives. It features actor Rakul Preet, who had also endorsed Enamor’s Athleisure campaign, and influencer Ginni Kapoor.
The latest campaign will be rolled out via out-of-home, in-store branding and digital channels.
Saatchi & Saatchi Propagate head of art and executive creative director Shitu Patil said, “Enamor’s ‘Fabulous Brides’ is an ode to today’s modern woman. Unlike earlier times when the brides looked the same, today’s modern bride has her own unique personality and wants to look, feel and express her best authentic self on her wedding day. With a beautiful Bridal Collection designed to cater to all types of brides and complete their trousseau needs, ‘Fabulous Brides’ is a celebration of this individuality. Be it wearing sports shoes under a lehenga or not confining to the social norms of being a particular size. Totally comfortable in her skin (and lingerie) today’s self-assured woman celebrates all her quirks & whims with equal elan as she makes her self-vows to live, love and be her most authentic self on her big day.”
Saatchi & Saatchi Propagate executive vice president and business head Prachi Bali expressed, “Enamor has always been committed to delivering premium quality products to women in India, and now with a line dedicated to fabulous brides, we aim to strategically generate strengthened expectations for their upcoming product launches among the audiences. With a digital-first campaign, our collective efforts seek to elevate Enamor’s position in the market and cater to the evolving needs of discerning online Indian consumers.”
Enamor senior vice president marketing Sandra Daniels added, “Our new Campaign – ‘Fabulous Brides’ captures the rich diversity of our weddings and allows every bride to see herself represented and celebrated in the world of bridal fashion. It gives them the freedom to choose their perfect Enamor lingerie that complements their distinct style as well as needs. The campaign encourages brides to make their vows of self-love as they embark on this new journey, reminding them that they should continue celebrating their own kind of fabulous. A powerful message there! And yet another fantastic campaign delivered by Saatchi & Saatchi Propagate and Publicis Worldwide India teams.”
The campaign captures the rich diversity of our weddings and allows every bride to see herself represented and celebrated in the world of bridal fashion. It gives them the freedom to choose their perfect Enamor lingerie that complements their distinct style as well as needs.
MAM
Walkabout launches India’s first athlete recognition for over-55s
Walkabout Athlete Program offers Rs 25,000 stipend and national spotlight to active seniors 55 plus in track, badminton, cycling, swimming, kabaddi and more.
MUMBAI: Age may be just a number, but for India’s over-55 athletes it’s finally getting the medal it deserves without anyone having to hang up their boots. Walkabout, India’s largest community platform for active agers (55 plus), has rolled out the Walkabout Athlete Program, the country’s first formal initiative to recognise and support older adults who continue to compete seriously in organised sports. From track and field to badminton, cycling, swimming, martial arts, kabaddi, hockey, pickleball and even chess, the nationwide search is on for anyone over 55 who simply hasn’t stopped playing.
Selected athletes will receive a Rs 25,000 recognition stipend to help with training, equipment, entry fees or travel. They’ll also earn official Walkabout Athlete status, exclusive gear, and a national platform through content features, press interviews, social media spotlights and priority access to Walkabout events across India.
The first cohort will pick 4 to 5 athletes in the initial phase. Applications are open pan-India, with a selection panel judging consistency of participation, community influence, the quality and relatability of each athlete’s story, willingness to engage, and diversity across geography, sport and gender.
Walkabout co-founder and MD, BD and partnerships Ashwini Kapila put it perfectly, “I know a 58-year-old still competing in badminton tournaments. A community member took up athletics at 65. These people are everywhere in India, yet almost none get recognised. India has strong systems to find its next Olympic medallist, we’re building one that finds the 55-year-old who never stopped training. Both matter. Competitive sport doesn’t have to end at 30 or 40.”
The programme builds on Walkabout’s growing momentum in active ageing. In December 2025 the platform hosted its first Walkabout Senior Games in Mumbai (Juhu), followed by the nostalgic Senior Ball Night at Pioneer Hall in Bandra in March 2026. Founded in 2024 by Deval Delivala and Ashwini Kapila (formerly Getsetup India), WalkAbout has raised seed funding from HDFC Bank and partners with names including Raymond Realty, Bblunt, Furtados and Uber.
While India pours resources into spotting young talent, Walkabout is quietly championing the millions of adults over 50 who never left the field. This isn’t about nostalgia alone, it’s about giving late-life athletes the recognition, support and visibility they’ve long earned. Applications are now open for anyone ready to step into the spotlight and show that the game isn’t over until you decide it is.
