News Broadcasting
Zee News claims best of the rest status among affluent adults
MUMBAI: Is the “Sabse se Pehla” (the first) news channel becoming “Sabse (bar one) aage”?
An official communiqué issued by Zee’s news arm asserts that among affluent adults (TG AB 25+) it is ahead of rivals NDTV India, Star News, Sahara News, and DD News .
Quoting the latest TAM ratings for the week ended 31 July in Hindi speaking markets TG AB 25+, the communiqué informs that the channel has surged far ahead of its competitors with 18.9 per cent channel share.
The channel also claims that the stickiness quotient is high, what with the time spend per viewer on Zee News is more than that of NDTV India and Star News.
Zee News has three more programmes in the pipeline – a daily sports bulletin Action Replay, 40 news nuggets packed in a half-hour bulletin News Top 10+ and Mumbai Fast – one hour show of Mumbai unplugged.
It ascribes its resurgence to its alert bureaus, authentic facts and spot reporting much ahead of its rivals. That apart, the channel claims that analysis of the top news has helped put events in perspective and provide better understanding to its viewers.
Haunting pictures of Kumbakonam school fire, news from the remote site following the derailment of the Matsyagandha Express, live coverage of the Venus transit, special coverage by Javed Miandad of the Asia Cup 2004, are among the the highlights that helped the channel score over its rivals, the release states.
Zee News has also come out on top in the programming section with its Crime File, the release says. In addition, a daily crime bulletin Crime Reporter, Jawab Dehi, weekly fashion bulletin Yeh Raat Mastani have slowly gained popularity.
News Broadcasting
GenNext takes charge as Network18 reshuffles leadership
With Avinash Kaul bowing out, Network18 hands reins to younger leaders, streamlines operations, and pushes data-driven growth across TV, digital and regional markets
MUMBAI: Network18 is redrawing its leadership map just as a long-time lieutenant bows out. Avinash Kaul, a central figure in the broadcaster’s rise since 2014, is leaving after 12 years to pursue “professional and personal goals”, triggering a broad-based reshuffle that puts a younger cohort directly under the top brass.
Kaul joined at a pivotal moment during the company’s transition and went on to scale the television business, combining strategic nous with data-led decision-making and a sharp read of the news landscape. “Avinash has been an integral part of the Network18 story,” the company said, thanking him for his leadership of the broadcast business and wishing him the best for the future.
In his wake, Network18 is betting on what it calls a “young and restless” leadership bench. “The team has taken charge and proved its mettle in quite adverse circumstances,” the note said, adding that “GenNext has seamlessly stepped in as we continue to outperform our peers.”
Operationally, the structure is being flattened. Smriti Mehra, S Shivakumar and Mitul Sangani will work directly with the top leadership, as they did in the fourth quarter. Ganesh Iyer and Abhinay Chauhan continue in their existing roles, while younger executives are being handed wider mandates across social, digital, connected TV and linear.
The reporting lines are being tightened to drive revenue and product momentum. Prabhat Chatterjee, business head–Forbes, and Arun Thapar, president–content and communication for AETN-18, will report to Smriti Mehra, alongside Mallika Nath Handa, who will lead special projects spanning new shows and non-linear properties. Jayesh Gokalgandhi, CFO for AETN-18, will report to Ramesh Damani.
Mitul Sangani will oversee expansion in Hindi and regional markets, with Sidharth Newatia, CRO–ILC, focusing on reach and revenue growth, particularly in tier-II and III markets. Pankaj Soni, head of marketing–ILC, will also report to Sangani while working functionally with Ganesh Iyer.
The group is also consolidating its branded content play. Moneycontrol’s branded content business will be folded into News18 Studio, with Don Zarrar moving to work with Shivakumar while continuing to lead existing studio and Focus teams.
International and platform growth are being bundled together. Pranav Bakshi takes on additional charge of the international business alongside connected TV and social platforms, with Naveen Mathur, who leads revenue management for the international unit, reporting to him. Bakshi continues to report to Puneet Singhvi.
On the technology and operations side, Rajesh Sharma, head of broadcast technology and IT; Rahul Singh, head of events and technical operations; and Bhupender Bhardwaj, head of IT security, will now report to Singhvi. Darshil Parekh, head of sales strategy, planning and operations, will work directly with Ramesh Damani and the top leadership, with Stanley Cyril, who manages digital sales operations, reporting to him.
Data is being pushed to the centre of decision-making. Jitamitra Mohanty, who leads research and analytics, will now work with Santosh Menon to turn audience data into “actionable insights that drive content strategy, product innovation and sustainable viewership growth”.
The message is clear: fewer layers, faster calls, sharper bets. With Kaul’s exit closing one chapter, Network18 is handing the wheel to a younger crew and doubling down on scale across screens. The race, it signals, will be run at full tilt.
