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India needs to explore animation, gaming sector: Kiran Karnik
NEW DELHI: India has a strong footing in entertainment and IT segments, but has failed to make much progress in allied sectors like animation and gaming and support from the government is needed for the industry to go global, said Nasscom president and former country head of Discovery India Kiran Karnik.
Speaking today at the FICCI Frames Knowledge series seminar on “Career Opportunities in Animation and Gaming” Karnik said considering the large pool of talent and the growing market of TV and other visual entertainment in India, it is a “disappointing factor that India has succeeded little in developing high value items.”
Nasscom (National Association of Software and Services Companies) is an apex body of IT software companies in India.
Elaborating on the enormous opportunities that exist in the animation and gaming sectors, Karnik pointed out that market has been expanding phenomenally and “currently there is a strong imbalance exists in demand and supply of animated products.
“The emerging opportunity for high value products are enormous in terms of domain specialisation and simulation, but creative talent and skills are insufficient to meet the demand that exist now,” Karnik said.
Also in the field of architecture, the animation technology upgradation from two dimension to 3-dimension and the walk-throughs, which give effects of reality, is providing opportunities for career seekers.
Talking about the challenges that India faces in the global animation market, Karnik said that transforming India into a credible base for high quality animated products with quick delivery will change India’s position.
“Once India is developed as a credible destination of supply, the demand will take it to greater heights and Indian animation will be at par with Indian IT sector in the global market,” he said, adding, that India will then move from the position of a product provider to the level of product developer with its won intellectual property rights.
For achieving this supporting factors like effective marketing, development of world-class institutes that trains talents in the field of animation and scriptwriters, who can produce script, which is cross-cultural and acceptable to the markets, plays a vital role, Karnik pointed out.
He also called for government intervention by way of providing adequate support and incentives like direct subsidy and announcement of policies that can enhance the demand so that the sector becomes a competitive one.
Animation experts who participated in the seminar said that the countries advanced in animation are looking for the area with maximum potential 2-D animation. India should pitch for this segment if it wanted to be noticed in the international animation scenario. Actual animation production is done in 2-D, which normally required 15,000 to 18,000 drawing and when these are put together, they contribute to a 22-24 minutes animation episode.
Looking at it from the costing perspective, a 22 to 24- minute episode would cost between $ 200,000 and $250,000 in the US and Canada, while in Europe it would cost $250,000 to $300,000.
The experts said that a similar project in an Asian country, however, would work out between $50,000 to $75,000.
In 2-D animation, at the moment, most of the pre-production is done in the West. India does not really figure in the picture except for a few companies and is competing with countries like China, Philippines and Korea.
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Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
