News Broadcasting
Hockey Gold will get India team Rs 10 million from Zee News
MUMBAI: Even as the Indian hockey contingent readies to take on the best at the Olympic Games, comes a some serious inspiration.
Zee News is offering a massive cash incentive to the Indian Olympic Hockey Team to come out winners during the Athens Olympics. ‘Gold ka iradaa 1 Crore ka wadaa’ is a promise to the Indian hockey team by Zee News. Translated that means that Rs10 million will be distributed among the team members if they win a Gold medal at the Games, which officially kicks off tomorrow.
Announcing this, Laxmi Goel, director-Newsgroup, Zee News says, “‘Gold ka iradaa, 1 Crore ka wadaa’ is our way of celebrating the spirit of India’s national sport. In making this offer Zee News hopes to boost the hopes of our team in Athens to battle all odds in achieving what we did 24 years ago.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
