MAM
CNBC-TV 18 to launch ‘Masterstrokes’ with Harsha Bhogle
MUMBAI: CNBC–TV 18 has launched a new show called Masterstrokes. The show will have 10 episodes of half hour each and will draw inferences from sports for business and will have thorough in-depth interaction and discussions between sports personalities and businessmen.
The show will be hosted by Harsha Bhogle. The guest line up from the sporting fraternity include Sanjay Manjarekar, Rahul Dravid, Saurav Ganguly and Ravi Shastri. From the business community, personalities like Bharat Puri, Niall Booker, Adi Godrej, Uday Kotak, YC Deveshwar and Harsh Goenka will grace the show.
Bhogle flagged off the show at a launch party in Mumbai. The first episode of Masterstrokes will be aired on CNBC – TV18 on 24 August at 8:30 pm with a repeat telecast of the episode on Sundays at 9:30 pm.
Each show will focus and discuss various topics like team building, leadership, managing change, success, handling failure, executing strategies and others that the panelists would address based on their personal experiences.
Said Bhogle, “It was fascinating to see how business leaders, people in control of careers, of major financial conditions, thought about issues that I had seen in the world of sport… especially leadership and team building. We need more of such convergence in society, because, inherently the values that drive people are the same.”
CNBC –TV 18 CEO Haresh Chawla said, “Masterstrokes is part of CNBC–TV18’s new line-up of dynamic and innovative business programmes, in line with the changing needs of the Indian business viewer. This path-breaking series is yet another example of how CNBC –TV18 continues to make business programming more alluring and compelling for viewers. It is an attempt to connect disparate business audiences by drawing relevant parallels between the competitive worlds of business and sports. Masterstrokes on CNBC – TV 18, anchored by Harsha Bhogle, will delight viewers by bringing together rich insights from sporting legends & business leaders. The series promises to unravel the dimensions of success common to both sports and business – our viewers are bound to profit from this.”
The show has been conceived for CNBC – TV 18 by Bhogle’s wife Anita.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
