News Broadcasting
Max and Aaj Tak in special tie-up for Videocon Cup
MUMBAI: The scene is abuzz with the cricket fever building up as the Videocon Cup rolls out on 21 August. Maxing on the opportunity, Sony Entertainment’s movies and special events channel Max (which will air the tournament) has entered a strategic alliance with Aaj Tak for the same.
As per the deal, during the four days of the tournament which will be played in Holland, Aaj Tak will have a special section on their cricket based show – Runbhoomi which will air at 1 pm; wherein Max’s commentators like Charu Sharma, Mandira Bedi, Arun Lal, Barry Richards, Rameez Raja, Michael Slater and Sanjay Manjrekar will come on the show in an exclusive interview with the Aaj Tak anchor. On Aaj Tak the special guests on Runbhoomi will include Sourav Ganguly, Arun Lal, Saba Karim, Yashpal Sharma and Madan Lal. When the show will be towards completion (i.e. 1:30 pm, which is also the time the matches start on Max); the Aaj Tak anchor will ask viewers to log on to Max to catch the match live.
Speaking about the same, Max vice-president marketing and commercial Tushar Shah said, “This marks the beginning of a new era in marketing in the television domain. Max is known for innovation, creativity and attitude, and this tie-up is an example of all three are coming together to create a win-win situation for both Aaj Tak and Max.”
Also notable is the fact that some time back, Aaj Tak had tied up with sister channel SET for their show Jassi Jaissi Koi Nahi wherein Jassi gave an exclusive interview to Aaj Tak and also for Saaksshi wherein during a scene in the serial, an Aaj Tak reporter was shown and also the protagonist of the show was shown watching some ‘breaking news’ on Aaj Tak. So while SET already had a working relationship with the Aroon Purie owned news channel, this tie up with Max for the Videocon Cup doesn’t come as much of a surprise.
Speaking on the same, Aaj Tak senior manager marketing Rajesh Sheshadri said, “Cricket rules the hearts of millions of Indians. This association is in line with our objective of providing value-added programming to our viewers.”
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
