iWorld
Ed Sheeran brings his record-breaking + – = ÷ x Tour to India on 16 March 2024
Mumbai: One of the world’s most-selling music sensations of all time, Ed Sheeran will bring his record-breaking + – = ÷ x Tour to India as part of his Asia and Europe Tour in 2024. The India leg of this much-awaited sensational and best-selling tour will be the final stop in the Asia Tour and will be held at the Mahalaxmi Racecourse in the heart of Mumbai on 16 March 2024. The special guest for the show will be singer-songwriter Calum Scott.
Exclusive pre-sale of tickets for Kotak credit card holders will begin on 25 October 2023 at 11 AM IST on BookMyShow. Kotak White Reserve and Kotak White credit card holders can enjoy a special discount for limited seats. General on-sale of tickets for Ed Sheeran: + – = ÷ x Tour – India will go live starting 27 October 2023 at 3 pm IST on BookMyShow and www.edsheeran.com.
BookMyShow Live, the live entertainment division of BookMyShow will bring Ed Sheeran’s + – = ÷ x Tour to India as promoters for the tour along with AEG Presents. Ed Sheeran returns to Mumbai, India six years after his previous blockbuster successful outing with the Divide Tour in 2017.
The upcoming Asia dates of the + – = ÷ x Tour will be Ed Sheeran’s first since 2019 and the European shows follow on from his stint on the continent last year. The news comes hot on the heels of his record-breaking USA tour, where Ed set multiple attendance records including Los Angeles’ SoFi Stadium and New Jersey’s MetLife Stadium; the latter seeing Ed secure the largest single day concert attendance in the USA, ever.
This year alone, four-time Grammy Award-winning artist, Ed Sheeran released two albums, ‘-ʼ (Subtract) and Autumn Variations, both of which flew to No.1 across the globe. Released to critical acclaim in May and September respectively, Sheeran worked with The National’s Aaron Dessner on both LPs. Sheeran’s two-hour + – = ÷ x Tour will draw from all of his albums since 2011 – “Plus,” “Multiply” (2014), “Divide” (2017), “Equals” (2021) and the new “Subtract,” and also includes a song from 2019’s “No. 6 Collaborations Project” (“Blow”).
Ed Sheeran: + – = ÷ x Tour in India is supported by Kotak White Credit Card.
BookMyShow, India’s leading entertainment destination is the Official and Exclusive Ticketing partner for Ed Sheeran: + – = ÷ x Tour – India and is the sole authorised platform for tickets.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
