GECs
B4U Network appoints Satman Strategies as distributor
MUMBAI: B4U Network India is now awakening from a comatose slumber, on the distribution front.
The network that operates two channels in India — B4U Movies and B4U Music — after a complete overhaul in the management team, has now finalised a distribution deal with Satman Strategies Pvt Ltd.
Satnam Strategies will be handling the distribution of B4U Movies and B4U Music for the territories of South Asia, including India, Bangladesh, Nepal and Bhutan.
The company, a part of the Satellite Media Group, works through its network of offices in major cities as well as its 50 strong dealer network and representative offices in neighbouring countries.
In the past, the company has been involved in the design and implementation of the distribution strategies of several satellite channels, such as Sab TV, CMM Music, TV 5, DW TV and Aastha TV. In addition, Satman have also distributed, in selected territories, other channels such as Cartoon Network, HBO, CNN, Zee TV and its associated channels.
Launched in May 2000, B4U network’s B4U Movies is a subscription channel while B4U Music is free to air.
B4U India head of operations Ravi Nair says, “SMG’s expertise and experience in the satellite distribution industry will strengthen B4U’s distribution strategies and further enhance the distribution of its two channels in India. We are looking forward to a fruitful relationship between the two companies”.
According to SMG CEO Sudeep Malhotra, “We have been directly or indirectly involved with B4U since its inception, we now move ahead to the next level and together relaunch both the channels and gain better reach through more effective distribution.”
GECs
&TV brings Women’s Day shine to Lucknow mall
Shilpa Shinde joins “Selfie Lo. Shine Karo. Star Ban Jaao!” activation on 8 March.
MUMBAI: This Women’s Day, &TV is handing women the mirror and the spotlight because sometimes the best reflection is the one that finally says “star”. &TV is taking its celebration of strong, confident women off-screen with a lively on-ground initiative at a prominent mall in Lucknow on 7–8 March 2026. The activation, titled “Selfie Lo. Shine Karo. Star Ban Jaao!”, invites women to click empowering selfies at a specially designed mirror installation framed with a symbolic crown and bold messages such as Women & Confident, Women & Boss, Women & Independent, and Women & Carefree. The crown carries the core emotion, “She is her own hero. Her own cheerleader. Her own power.”
Adding star power to the event, beloved actress Shilpa Shinde (popularly known as Angoori Bhabi from Bhabiji Ghar Par Hain! 2.0) will attend on 8 March, interacting with participants. Select women will get the chance to meet her, and one lucky winner will be featured in an upcoming episode on &TV turning a simple selfie into a real on-screen star moment.
The initiative is rooted in the belief that women often celebrate others but rarely pause to acknowledge themselves. By creating a joyful space for self-recognition and confidence, &TV is extending its on-air narratives of empowered women into real life.
Shilpa Shinde said, “I truly believe confidence begins with how we see ourselves. I am very happy that &TV is creating a platform where women are not just celebrated but also given a chance to be seen and recognised.”
&TV chief channel officer and Zee5, business head for hindi Kaveri Das added, “At &TV, we don’t just tell stories of strong women, we actively create platforms for them. This Women’s Day initiative is our way of moving beyond celebration and enabling real visibility.”
In a world quick to spotlight others, &TV is flipping the script reminding every woman that the most powerful story she can star in is her own, one confident selfie at a time.
