CNN International may extend its brand name in the Indian market

NEW DELHI: CNN International, part of the Time Warner group, today said that the news channel is open to extending its brand name in the local (Indian) market, but has no immediate plans as of now, according to a senior company executive.     

“We are open to the idea of extending our brand name in the local market and have talked to a variety of players. But as of now, I have no announcements to make,” CNN International MD Chris Cramer said here today when asked whether CNN is looking at having an Indian version of the 24-hour global news channel.
Cramer, along with Oberoi Hotels and Resorts deputy MD Vikram Oberoi, was announcing the details of an India-specific programme, called Eye on India, which will be on air from 4-12 September and focus on the world’s largest democracy and its rapidly changing role in the global political and business environment.
Oberoi Hotels is the presenting sponsor for the series, which will be hosted by some well-known CNN anchors like Jim Clancy and also feature Indian personalities like biotech queen and head of Biocon, Kiran Shaw Mazumdar and Bollywood star, Shah Rukh Khan.