GECs
Zee’s glee Smile TV to launch new shows on 12 September
MUMBAI: Zee Network has unveiled Smile TV, a 24-hours fun and entertainment channel. The channel that was earlier available on DTH platform Dish TV has been made available for all the cable and satellite households now.
Smile TV, which is also on a re-packaging mode with the expansion, is set to launch five new shows starting 12 September.
Announcing the launch of the channel in Mumbai, Zee TV business Head Abhijit Saxena said, “Zee Network has been on the forefront offering new and variety entertainment to its viewers. Smile TV has been distinctly positioned as 24-hours fun and entertainment channel and is all geared with its new programming and looks to enthrall
viewers. Smile TV has the potential to provide novel entertainment to all age group audiences.”
Adding further Saxena said, “The programming mix of Smile TV has been developed with a prime objective to bring wholesome fun and entertainment, which will bring endless smiles to all our viewers. The fresh programmes the channel has lined up also include other sub?genres of comedy like stand up and spoofs.”
The five shows being lined up include Sunday shows Kyon Ki Yeh Hai Hasya Kavi Muqabla scheduled (11:30 am), Yoyo (5 pm), Ulta Pulta Ek Minute (12:30 pm), Friday show Kahani Mein Twist Hai placed at the 8:30 pm time slot and the Saturday show Hasne Bhi Do Yaron slotted for 8 pm.
Produced by Applause Entertainment, Kyon Ki Yeh Hai Hasya Kavi Muqabla is hosted by Naseer Khan and Sweta. The show aims at focusing on established poets as well as providing a platform for budding Hindi poets. Yoyo, produced by Jaay Productions is a comical-horror-satire about a young boy whose ancestral footprints run back to Aryabhatta the father of mathematics.
Ulta Pulta Ek Minute, which recreates the magic of the popular game show Ek Minute in a different style and manner, is produced by Picasso Pictures India. Vishal Malhotra hosts the show.
Kahani Mein Twist Hai produced by Srirang Godbole is a spoof on all popular daily soaps on Zee TV. Hasne Bhi Do Yaron, again by Godbole, is a one-hour Hindi comedy theatre show.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
