Digital
Liminal unveils comprehensive rebrand initiative
Mumbai: Liminal Custody Solutions (Liminal), the fastest-growing digital asset custody and wallet infrastructure provider in the APAC and MENA region, is thrilled to announce a significant rebranding initiative that underscores its commitment to innovation, excellence, and customer-centricity. This strategic move aims to reshape and elevate the brand’s identity, ushering in a new era of secure, compliant, and automated digital asset custodial solutions.
Positioning the company as a “custody and wallet expert”, the rebranding signifies Liminal’s expansion beyond wallet infrastructure. This exercise ensures that the brand remains at the forefront of digital asset custody, delivering enhanced services to clients and partners.
The digital asset industry is pivoting towards custody as the need for security and risk mitigation emerges as a top consideration. Liminal has recognised the necessity to expand its services to stay on top of these shifts. With its new outlook, Liminal has dedicated itself to building comprehensive layers that encompass compliance, security, and regulatory readiness.
Commenting on the new look, Liminal founder Nahin Gupta said, “We anticipate a mature, compliant, and standardized web3 ecosystem across the APAC and MENA regions, which will attract institutions to build on Web3. This rebrand aligns with our long-term vision of offering secure, compliant, and efficient custody solutions. Every aspect of our roadmap reinforces this commitment. We are now better positioned to serve this mission by offering improved services and demonstrating our dedication to a compliant, secure, and innovative web3 ecosystem.”
As a part of this transformative initiative, Liminal has unveiled a vibrant new colour palette that symbolizes abundance and strength. Additionally, a more robust and visually appealing solid colour logo, paired with improved typography, is anticipated to enhance brand visibility and recall significantly. This comprehensive effort extends across the entire spectrum of the brand, encompassing the website, product user interface and user experience, marketing collateral, and all brand-related materials. Although the name “Liminal” remains unchanged, the rebrand introduces fresh design elements and vibes. The redesigned website, in particular, will adopt a more product-centric approach, enabling customers to access vital information swiftly while adhering to web3 design standards that aim to deliver a more meaningful B2B/SaaS experience. This strategic approach ensures a seamless transition for existing customers, emphasizing trust-building and continuous satisfaction.
Liminal is poised to expand its footprint in the coming year. With expectations of faster regulatory clarity in the APAC and MENA regions, the company is set to launch regulated custody operations in four regions in the next quarter, providing businesses with a secure, compliant, and regulated custody layer. This will enable businesses to focus on delivering the promises of web3 to end users.
Further sharing upcoming expansion plans of the company, Gupta added, “We are poised for expansion and engagement, with a particular focus on APAC and MENA regions. Currently, we are looking at Hong Kong, Indonesia, Abu Dhabi, Dubai, Nigeria and Taiwan. Our dedicated local teams will be delivering tailored solutions and building business relationships within these markets.”
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
