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Nickelodeon, UNICEF and WWF to launch interactive environmental campaign
| MUMBAI: Acting on an agenda presented to Nelson Mandela and Kofi Annan at the United Nations special assembly on children, Nickelodeon has announced the launch of second edition of Say Yescampaign to build awareness of environmental issues amongst children. |
 After the success of last year’s kid’s right campaign, Nickelodeon is mobilising kids for yets another edition of Say Yes For Nick campaign. Working on the10 action points plan, for 2003, the Say Yes For Children campaig’s agenda this year is to Protect the Earth for Children.
As a part of the television campaign, the channel will air five 60 second specially created Public Service Announcements (PSA), says a company release. The PSA produced by English and Pockett’s broadcast innovation unit Pockett Rocket in partnership with design company Precursor are designed to highlight the plight of our natural environment and that of endangered species around the world. Besides that channels will also be running localised competitions with an environmental aspect, in partnership with the World Wildlife Fund. According to MTV Networks International, President, Bill Roedy: “Kids are inherently kind hearted and very aware of the issues that impact their world. Through Nickelodeon we aim to empower our viewers by providing them with the means to make a difference with such issues as the environment. Our partnership with UNICEF is a perfect fit, and we look forward to increasing our collaborations with other organisations around the world.”  The promotional campaign Nickelodeon’s upcoming movie The Rugrats Go Wild, is based on an environmental theme so as to complement the networks public affairs commitment complement. In this animated saga, Nickelodeon’s Rugrats will meet up with the Wild Thornberrys in a feature which explores global warming, environmental pollution, natural preservation, and energy saving, adds the release. Through the Say Yes campaign, Viacom’s kids channel is putting into action a pledge it made to supporting kid’s rights through the Children public affairs campaign that it adopted last year, says a company release. The campaign launches in local markets around the world over the next few weeks. The announcement was made by Nickelodeon is partnering with UNICEF and WWF, the Conservation Organisation, in this effort. As a part of channels social initiative in 2001-2002, the Say Yes campaign was supported in Asia with the broadcast of public service announcements featuring Nickelodeon’s “spokestoons” from the channels popular show The Rugrats, Hey Arnold and The Wild Thornberrys. Nickelodeon was the primary media partner to UNICEF’s children campaign. Besides the public service campaigns an essay competition was held, which has 15,000 entries around the region. The three winners from Malaysia, India and Japan met Nelson Mandela and UN General Secretary General, Kofi Annan at the Special Assembly for Children in May 2002, at United Nations. |
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
