MAM
Australian TV association creates ad campaign for digital TV
ADELAIDE: The Commercial Television Australia (CTVA), an association of TV broadcasters, has created a promotional campaign for digital television.
A Digital News report says that the campaign has led to an increase in customer store traffic, with an increasing number of customers asking about digital television.
The ‘Digital TV – free to view’ promotional television advertising campaign featured television personalities from the three major free-to-air TV networks.
According to the Digital Broadcast Australia (DBA), the interest in digital TV set-top box and integrated digital televisions sales is converting to sales, with DBA digital TV receiver suppliers reporting that total sales to the end of June 2003 had reached 93,600. The DBA has forecast sales of 150,000 units by the end of 2003.
CTVA CEO Julie Flynn has been quoted as saying that the TV commercial was phase one of a continued consumer awareness and education campaign. “There are plans to re-run the commercial over the coming months in the lead-up to Christmas and these will be supported by ongoing public relations activity and brand promotions,” Flynn added.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
