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Comcast names new ad sales president
MUMBAI: The US cable giant Comcast Corporation has appointed David T Cassaro as the network advertising sales president.
Comcast’s programming investments division recently established the ad sales division to oversee advertising sales for Comcast’s national networks E! Entertainment Television, The Style Network, G4techTV, International Channel Networks, and Outdoor Life Network.
According to an official release, Cassaro will report to Comcast executive VP programming investments division Amy L. Banse and will work closely with the senior management of each network to support their unique business objectives and growth.
Cassaro will also collaborate with The Golf Channel’s ad sales team, which will remain independent due to the specialized, tournament-driven nature of its sales. The 52-year old Cassaro will be based in New York.
Comcast Corporation is principally involved in the development, management and operation of broadband cable networks and in the provision of programming content. The Company is one of the largest cable firms in the United States and serves more than 21 million cable subscribers.
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
