MAM
CNBC to organise workshop on ‘effective advertising’
MUMBAI: CNBC India has taken an initiative to organise a series of workshops in the country, to be conducted by the world’s best marketing minds, through the channel’s marketing and advertising magazine Storyboard.
As part of this initiative, the first workshop on ‘Effective Advertising’ will be conducted by acclaimed ad veteran and specialist Prof John Philip Jones in Mumbai on 26 March at the Taj Mahal Hotel. He will address issues like effectiveness and response of good advertising, two features which have become essential in a market cluttered with multiple brands. He has developed methodologies that allows one to measure the short-term effects of advertising, and measure the effect advertising is having on sales. Thus, fulfilling clients’ demand for tools that will determine the results of their advertising spends.
Prof Jones will also conduct a comprehensive day- long workshop for registered members focusing on methodologies that makes advertising more accountable and effective on 28 March, at the Taj Mahal Hotel in New Delhi.
Those interested can enrol for the workshop by paying a registration fee is Rs 4500 per head, which can be made through cheque or demand draft in the favour of Television Eighteen India Ltd or by sending entries to:
Sercon India Private limited,
NH11, Community Centre, C-Block,
Naraina Vihar, New Delhi – 110 028.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
