Ad Campaigns
Ecom Express launches festive campaign: #HarParcelMeJaanBastiHai
Mumbai: Ecom Express Ltd, a technology-driven end-to-end logistics solutions provider, announces the launch of its marquee festive campaign, #HarParcelMeJaanBastiHai. The campaign redefines the essence of parcel delivery and establishes an emotional connection during the festive season – wider in concept applicable to e-commerce, food, groceries, and local kirana delivery partners. It’s ‘not just a parcel’ and has something special for every consumer this festive season.
To make sure every customer feels special with the shipment delivery, the campaign aims to cover three major aspects: Delivery to over 95 per cent of Indian Households – The extensive coverage ensures that whoever has ordered the parcel from anywhere in the country, receives it, no matter where they are located. Faster Turnaround – Ecom Express promises swift deliveries with multi-modal air-based products, higher street-level address accuracy, country’s largest pool of gig workers onboarded on its apps and platforms, ensuring timely delivery of the parcels ordered online with love and care. Reduced RTO – With the streamlined delivery guidelines, Ecom Express guarantees that the parcels are delivered successfully and in a protected manner, reducing the overall cost of serving online sellers and brands.
Ecom Express chief executive officer Ajay Chitkara said, “We are extremely delighted and excited to announce this customer campaign as we believe that behind every parcel lies a world of emotions and each parcel needs to be delivered with love and care. On the other hand, businesses work effortlessly to bring these moments while trusting a logistics partner for fulfilment, technology and ability to handle scale”.
An emotionally captivating video captures the entire shipment lifecycle, depicting all the emotions such as love, care, excitement, joy and smiles each delivery brings to everyone involved. The video also gives a loud shout-out to delivery partners that go the extra mile to ensure on-time delivery amid festivities at home and tough challenges every day during Diwali season.
In the end, it introduces Ecom Express as the logistics partner committed to delivering these parcels, accompanied by the campaign message: “Har parcel me jaan basti hai!”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
