Brands
Rosemoore unveils new range of fragrance products
Mumbai: Rosemoore, a maker of luxury fragrances in India, has launched a new collection that combines premium imported fragrances with superior craftsmanship, enhancing both the look and scent of any room. This collection strengthens the brand’s position in both perfume and décor.
Rosemoore’s director Ridhima Kansal has been instrumental in transforming the fragrance industry in India since 2014. Her vision has redefined luxury fragrance experiences, establishing Rosemoore as a trendsetter in the market. Ridhima’s dedication to creating innovative products has positioned the brand as the face of Indian essences, driving new standards in fragrance design and sales.
Highlights of the new collection:
· Scented pillar candles:
White Jasmine & Eucalyptus with Kaffir Lime
British Rose
Mocha Coffee
· Flame electric aroma diffuser:
A fusion of modern technology and timeless design, providing an immersive aromatherapy experience.
· Fragrance oils:
Pre-blended with aromatherapy principles for stress relief and mood enhancement, including Blue Oud, Driftwood, Egyptian Cotton, Lavender, White Jasmine, White Grass, and White Tea.
Rosemoore’s products combine style and functionality, enhancing home interiors with premium fragrance experiences. The brand continues to offer a legacy of excellence with its extensive range of imported fragrances.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
