News Broadcasting
Nick US empowers kids to pick the president
MUMBAI: With the US going to the polls next month to elect a president Nickelodeon US will run a Kids Pick the President initiative..
They can vote on www.nick.com tomorrow 19 October. On air a show U-Pick Live will encourage kids to vote.
There will also be a Nick News election special that will turn a spotlight on kid political activists of both parties, and Nick News interstitials throughout
U-Pick Live will focus on the candidates and the issues. Over the past four occasions the kids have picked correctly including the fact that Bush would beat Gore in 2000.
Nickelodeon Television US president Cyma Zarghami added, “Kids Pick the President is a terrific Nickelodeon tradition that empowers kids to get involved in the issues that affect their lives. It informs them about the election process, issues and candidates and actually gives them a voice in the presidential election.”.
On the channel Nag the Vote interstitials will air from 20 October – 2 November. Featuring kids and celebrities such as Jack Black, the ads will urge kids to remind their parents to vote on Election Day.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
