News Broadcasting
Contemporariness, vibrancy Max’s revamp mantra
MUMBAI: It is not just Sony Entertainment Television India’s flagship SET that is gearing up for a new look and feel come 24 October. Sibling movies and special events channel Max is also about to undergo a complete revamp in terms of channel design and packaging.
The new channel packaging and design has been done by US based design boutique Mocean, reveals SET India CFO and Max business head NP Singh.
The new on-air packaging will provide viewers with an enhanced viewing experience via a more contemporary, engaging, stylish and progressive look. Max will now have three key genre ids for movies, special events, and cricket. Apart from this, the packaging for key Max properties like Maha Movie, Mera Movie and Super Cinema has also been refreshed. The music score of the channel too will change and will be more vitalising and contemporary, Singh offers.
The refreshed channel packaging will retain the colours of warm golds for movies and blues for special events including cricket. The music tracks for the individual elements have been redesigned to reinforce the scale and appeal of Maha Movie, Mera Movie and Super Cinema.
The end pages for promo packaging have also been enhanced, with a stronger Max smiley to focus on tune-in information such as key day-date-time details on airing schedules of each program.
However, there will be no change in the logo or the inherent values of the channel so as to give the viewers a smooth transition. Hence, key elements like genre colours and the use of silhouettes have been retained for the same.
The last time the channel underwent a revamp was in January 2002 and it was well received. MAX would be hoping for a similar response this time round as well.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
