MAM
Wardwizard embarks on a flavourful journey: Unveiling the QuikShef spice range
Mumbai: Wardwizard Foods and Beverages Ltd., one of the leading companies in the food and beverage industry, is delighted to unveil its QuikShef Spice Range during the Navratri festival, signifying a significant expansion in its product portfolio. With a forward-looking approach, the company aims to captivate the market with this innovative offering. This strategic move marks a transformative chapter in the company’s journey as it ventures into an exciting new segment.
The unveiling of the QuikShef Spice Range became an unforgettable occasion, elevated by the presence of Param Pujniya Shri Dhirendra Shastriji, and Bageshwar Dham Sarkar. His attendance at the Navratri festival lent a sacred aura to this culinary extravaganza, enriching the event’s spiritual essence.
Emphasizing the strategic vision behind the move, Wardwizard Foods and Beverages Ltd. chairperson and managing director Sheetal Bhalerao stated, “Our foray into the spices segment represents our commitment to innovation and fulfilling the evolving tastes of our consumers. We comprehend the growing demand for high-quality spices and are determined to offer nothing less than the best. With the QuikShef Spice Range, we aim to bring the rich and authentic flavours of Indian spices to the world, enabling culinary enthusiasts to infuse their dishes with the essence of India. This initiative is just the beginning of our forward-looking approach, and we are excited to bring new and exciting flavours and experiences to our customers.”
Continuing her statement, Bhalerao mentioned, “We are also deeply honoured to have Param Pujniya Shri Dhirendra Shastriji, Bageshwar Dham Sarkar, join us on this auspicious occasion, and we extend our heartfelt gratitude for his presence, adding a spiritual and blessed dimension to our culinary journey”
QuikShef Spice Range: Elevating Culinary Experiences
In response to the increasing demand for high-quality spices, Wardwizard Foods and Beverages launched its QuikShef Spice Range during this Navratri festival. The QuikShef Spice Range boasts a tantalizing selection of 17 distinct varieties, meticulously crafted to elevate dishes to new heights of flavour and aroma. From the aromatic Shahi Biryani Masala to the versatile Garam Masala, and the mouthwatering Panipuri Masala, these spices cater to the preferences of discerning customers. With packaging options in four convenient sizes, Wardwizard ensures that every consumer, from novice cooks to expert chefs, can find the perfect fit for their culinary creations.
Below is a list showcasing the all-new QuikShef Spice Range along with their available grammage:
The QuikShef Spice Range is poised to make waves in the respective segment, further establishing Wardwizard Foods and Beverages as a leader in culinary innovation. This exciting introduction aligns with the company’s mission to satisfy not only consumers’ appetite but also their craving for a unique and authentic culinary experience.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
