GECs
BAG Films Q2 net up 41 % at Rs 4.8 million
MUMBAI: Delhi-based production house BAG Films has declared a 41 per cent increase in net profit for the quarter ended 30 September 2004 at Rs 4.8 million, up from Rs 3.4 million in the corresponding period last year.
Net income was up 15 per cent at Rs 56 million compared to Rs 41 million last year.
Looking at BAG’s half yearly performance (April – September 2004), net profit was up 15 per cent at Rs 11 million from Rs 9.6 million last year.
Commenting on BAG’s performance, managing director Anurradha Prasad was quoted in a company release as saying: “The just concluded quarter has been a highly encouraging one for BAG Films. We have enhanced our presence across our business segments and demonstrated robust revenue and profitability growth. We have also entered into agreements for the launch of some exciting new programmes. Further, our media school, which began courses in July, has received an enthusiastic response from the student community. BAG Films continues to make steady progress towards its objective of becoming a large and dominant player in the media sector.”
BAG Films’ debt continues to be negligible, with the company deploying the proceeds from its public issue towards establishment of its media school, iSomes, the convergence complex and other programming and film initiatives.
Construction activity at the convergence complex is expected to be completed in the third quarter of the current financial year, the statement says.
Some highlights of the quarter include:
Three new programmes contracted, for which shooting has begun. These include gameshow Khulja Sim Sim on Star Plus as well as a law series named ‘Siddhanth’ and a comedy ‘Kasthi Mein Masti’ on StarOne.
On Star News there is the political satire show ‘Poll Khol’ hosted by Shekar Suman and the investigative programme ‘Red Alert’.
Two news and information programmes, ‘Rozana’ and ‘Khabrein Bollywood Ki’ air on Doordarshan News.
BAG’s top rated show is the family drama Kumkum on Star Plus which is among the Top 6 viewed programmes on C&S television.
BAG also has a serial ‘Swapner Rong Neel’ on Tara Bangla, which claims the TRP ratings top spot across all Bengali programmes.
On the movie front, BAG plans to launch its first film, Shirdi Sai Baba in November. The music for the feature film was launched at the Sai Baba Temple at Shirdi in May.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
