Kids
Kids aged 2-11 lead growth in US net consumption
MUMBAI: Nielsen//NetRating has reported that web pages viewed by kids ages 2-11 grew the most as compared to other demographic groups at-home in the US.
The company claims to be the global standard for Internet audience measurement and analysis.
The above mentioned kids segment saw a 36 per cent year-over-year jump to 264 Web pages viewed in October 2004.
The latest research underscores the growing impact the medium has on children for educational and entertainment purposes. While kids have earned the distinction as the group with the fastest growing appetite for Web pages viewed, the average Web surfer still consumed a far greater number of 911 Web pages in October 2004, marking an 11 per cent growth from the year prior.
In October 12.8 million kids connected to the Internet who each spent an average of more than seven hours online. These statistics have remained flat over the past year. The nearly 13 million children connected online are part of 137 million at-home Web surfers in the US, who each spent approximately 27.5 hours surfing the Internet in October.
There are differences between boys and girls’ web page consumption behaviour. Web pages viewed by girls saw a 22 per cent year-over-year spike. The top five sites with the highest Web page growth for girls included Cartoon Network and DisneyChannel.com
Nielsen//NetRatings VP analytics Charles Buchwalter said, ” While kids are not necessarily spending more time online, they are digesting more content at a faster pace. Savvy marketers are successfully integrating brand loyalty initiatives by translating television programming into engaging Web sites that provide kids with interactive, kid-friendly destinations featuring their favourite characters. This keepa kids focused on their websites.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
