MAM
Media frat bonds at first global Aids creative meeting
MUMBAI: A couple of days ago, the first-ever global creative meeting on HIV/Aids was held by the United Nations in New York.
The event was attended by over 100 creative and programming directors from 35 media companies, leading media figures and non-government organisations from around the world.
The participants included Indian director Revathy Menon, whose film Phir Milenge addressed the social problem earlier this year. Actor and long-time activist Richard Gere delivered the keynote address at the meeting. He dwelt on the Heroes Project, a three-year campaign to combat the Aids in India.
Viacom chairman and CEO Sumner M Redstone said, “With two-thirds of the estimated cases preventable through information and education, the power of media is one of the most formidable tools that we have in fighting HIV/Aids. This disease knows no boundaries, no genders, and no ethnicities and so must our response.
“Now, more than ever, our industry must work together to find new and compelling ways to make HIV/Aids relevant to our audiences and to deliver lifesaving information to our viewers. Collectively, we can make a critical difference by helping to save millions of lives.”
Case studies that were featured at the meeting included Sesame Workshop’s co-produced series with South Africa Broadcasting Corporation, Takalani Sesame. This claims to be the first pre-school TV show to tackle the issue of stigmatisation through an HIV-positive five-year-old girl Muppet named Kami.
MTV Networks International creative director Cristian Jofre presented The R-Evolution of HIV/AIDS Communication. This was an overview of how media campaigns have evolved globally since the 1980’s among the film, music, television, sports and advertising industries.
Brands
Bombay Dyeing celebrates women this Women’s Day
Heritage brand honours enduring strength with comfort-focused tribute.
MUMBAI: This Women’s Day, Bombay Dyeing isn’t just folding bedsheets, it’s folding generations of quiet strength into one heartfelt message. For over 145 years since 1879, Bombay Dyeing has been a silent witness in Indian homes, present through every change from grandmothers shaping families to today’s women balancing boardrooms, businesses and homes with the same steady grace. This 8 March 2026, the brand turns the spotlight on those women with a simple, powerful reminder: comfort should not only be given by her; it should be created for her.
The campaign celebrates the constant thread running through every generation resilience, nurture and leadership while acknowledging that women often come last when it comes to their own rest and ease. Bombay Dyeing positions its thoughtfully curated collections as personal sanctuaries designed with exactly that in mind:
Rani ka Baug Bedsheets: 400-thread-count premium cotton inspired by royal gardens, blending regal elegance with everyday luxury.
Santino Towels: Ultra-plush, high-GSM cotton with delicate embroidery for spa-like indulgence at home.
The Classic Range: Contemporary, effortless comfort in 100 per cent pure cotton, perfect for the modern woman’s space.
Comforters & Blankets: Quiet essentials that make genuine rest a daily standard, not a luxury.
Bombay Dyeing brand marketing team said, “For generations, women have been the quiet architects of comfort in every home. As a brand rooted in heritage since 1879, we honour their strength and grace by continuing our commitment to quality, trust, and care.”
In a world that moves faster every year, Bombay Dyeing pauses to say what many feel but few voice: the women who hold everything together deserve sheets, towels and blankets that hold them just as gently. This Women’s Day, it’s not about grand gestures, it’s about the small, soft ones that finally say “you first”.
