Lodestar awarded media duties for Nick

MUMBAI: Lodestar has bagged the media duties for Nick, the dedicated kids channel and MTV’s sibling. Industry estimates indicate that the account size is pegged at Rs 60 – 70 million.
 
 

Speaking to Indiantelevision.com Lodestar vice president Nandini Dias says, ” The feedback we have received is that our creative and offbeat work in the past kept us in good stead. Considering MTV and Nick, both require very funky and out of the box work, our past performance has worked in our favour.”
 
 

Repeated attempts to contact MTV officials proved futile.