English Entertainment
WWE extends reach in Scandinavia
MUMBAI: World Wrestling Entertainment (WWE) has signed a new agreement with Viasat Broadcasting. The deal will see WWE launch throughout Scandinavia for the first time in more than a decade.
In India WWE airs on Ten Sports. The Viasat platform, part of the international entertainment broadcasting group Modern Times Group MTG, has acquired Raw and SmackDown! for broadcast across Sweden, Denmark and Norway.
Viasat is a multi-channel broadcaster operating in both the Free TV and Pay TV sectors. The above mentioned shows will be broadcast on ZTV in Norway and Sweden, and TV3+ in Denmark, reaching more than four million households in the three territories.
The deal represents 156 hours of original programming across Norway, Sweden and Denmark and lays the foundation for the development of the brand.
