GECs
‘Saas Bahu aur Saazish’ captures No. 1 slot in afternoon band
MUMBAI: Star News’ recently launched show Saas Bahu aur Saazish has gained immense popularity with the viewers and has figured as the No. 1 show in the 2.30 pm time-slot, according to Tam ratings.
This unique show targeted at housewives captures all the excitement and news of popular serials across channels and the tele-world. It not only looks at the twists and turns of the ‘Kyunki kahanis’ or what Jassi could be up to next but also delves into the lives of television celebrities.
Commenting on the popularity of Saas Bahu aur Saazish, Star News brand director Keertan Adyanthaya said, “The show’s soaring popularity is testimony to our effort at introducing innovation in programming. And this has helped us expand our viewer ship base by brining in traditionally non-news viewing audiences into our fold.”
Saas Bahu aur Saazish has propelled the channel share of Star News in its time-slot, recording a whopping 90 per cent growth from 0.6 (week 36 – 41 average) to 1.1 (week 42-47 average) in the C&S 15+ HSM category. Saas Bahu aur Saazish now leads in the 2.30 pm slot with a market share of 27 per cent (week- 44 – 47 average, C&S, 15+, HSM), ahead of its nearest competitor Aaj Tak (20 per cent). In the C&S 15+ Female, HSM category Saas Bahu aur Saazish is further ahead at 32 per cent with Aaj Tak coming in second at 20 per cent.
A look at the pre-launch and post launch six week average channel shares amongst the 15+, Female, HSM category shows Star News’ share has gone up from 0.4 (week 36 – 41 average) to around 1.2 (week 42-47 average) in that time slot, which is a whopping 200 per cent growth, way ahead of its nearest competitor. This displays how the new offering has been successful in bringing traditionally non-news viewing audiences into its fold.
Saas Bahu aur Saazish telecasts at 2.30 p.m. from Monday to Friday with repeats at 6.30 p.m. (Monday to Friday) and at 11.30 a.m. (Tuesday to Saturday).
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
