GECs
[V]’s ‘Super Singer’ simulcast strategy hits high ratings notes on Plus
MUMBAI: Channel [V]’s Super Singer, Star India’s response to Sony’s Indian Idol, which debuted on 2 December, has given reason enough for officials at India’s lead network to smile. The simulcast strategy adopted by the network for the first episode of telecasting it on five channels across the bouquet has ensured wide sampling and high TRPs.
Super Singer pulled in 6.9 TVR in Hindi speaking markets C&S 4+ on Star Plus and 4.8 TVR in the all India C&S 4+ market according to TAM data, the show has made it to the 22nd slot on the charts. Attributing Super Singer’s initial success to the simulcast, Channel [V] head honcho Amar Deb says, “The simulcast has ensured sampling at its best for the show. With 12.7 million tune-ins, the show has ensured to get in urban and youth vieweship through Star One and Channel [V], and the heartland viewership through Star Plus, Star Gold and Star Utsav.”
Talking about reach figures, the show managed a reach of of 11,061 across five channels of which Star Plus contributed 9,286.
It is interesting to note here, that both of [V]’s earlier music talent hunts Pop Stars 1 and 2 followed the same strategy during their respective launches so as to ensure wider sampling.
In the music channels arena, Super Singer commanded more than 50 per cent of the eyeballs for the overall music channel viewership. Among its core audience, 5 metro C&S ABC 15-34 it dominated the slot with a 54 per cent share. Looking at Channel [V]’s figures, Sec ABC (15-34) 6 metros garnered 0.44 TVR and 0.5 TVR, excluding Chennai.
It’s no doubt been one great kick start for Super Singer, with the show making optimum use of the Star platform. What now remains to be seen is if the show manages to sustain and capitalise on its initial sampling and surge [V]’s ratings considering its niche viewership.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
