Brands
Shilpa Shetty teams up with Talod Foods
Mumbai: In a recent exciting turn of events, advertising expert Prahlad Kakar is back to work with Talod Foods. Talod Foods is a company known for its tasty ready-to-cook instant flour mix food products. They’ve chosen Shilpa Shetty as their brand ambassador, which is a big step forward for the company. This partnership is a major milestone in the journey of Talod Foods, marked by great flavors, innovations, and top-notch quality.
Discover Talod Food’s delicious variety of over 35 instant mix food products from India and beyond. Indulge in authentic Gujarati and Indian delicacies, from Khaman, Dhokla, Handwa, Gota, Dosa, etc., to name a few, all preserved with an unwavering commitment to authenticity, flavor & hygiene.
“Shilpa Shetty, the illustrious luminary in the realms of acting, writing, motherhood, and fitness, personifies the very essence and ethos of Talod – a commitment to authenticity, unwavering dedication, and an unquenchable thirst for excellence. With her remarkable achievements and unparalleled influence, Shilpa’s collaboration with Talod is set to catapult the brand to even greater heights, garnering increased admiration and adoration for their already beloved range of products,” enthused Talod Food Products Pvt. Ltd. managing director Dipak Chotai.
After completion of education, Chotai Brothers, Pratik Chotai & Keyur Chotai, took the lead as directors since the year 2000 to bring it from Gruh Udyog to a Private Limited entity and have ambitious plans to add more categories & more products in FMCG segment in the coming few years.
Speaking about the brand association with Talod Foods, Shetty said, “Talod Foods has been my choice for anytime snacking with tasty ready to cook food options like Khaman, Dhokla and many more Indian delicacies. It’s a great collaboration with the brand since it goes with my philosophy of great taste and traditions very well.”
Started with Gruh Udyog in 1988, Talod Foods went on achieving newer heights by introducing mouthwatering Indian delicacies that are easy to cook, tastier, and a healthier option against junk food options. Their ‘Talod Instant Mix Products’ have conquered kitchens worldwide, from the USA, the UK to Canada, Australia and Europe markets thanks to their masala-infused magic.
In 2019, Talod Foods evolved into a private limited company with an ultramodern, state-of-the-art fully automatic plant with a 72 Mt. Tonne daily production capacity to cater to the increasing demand for delicious ready-to-cook food options worldwide.
On this occasion, Talod Foods COO Samit Shah expressed, “Having Shilpa Shetty as our Global brand ambassador is set to significantly enhance our global brand recognition, customer recall, and market appeal. With our new tagline, ‘Aapne Farmaya, Humne Banaya’ (‘You wished, we created’), we are dedicated to fulfilling the world’s culinary needs by expanding our presence and introducing innovative products, all the while maintaining our commitment to affordability.”
Talod’s journey is far from over, with plans to venture into ready-to-eat, frozen food segments and international markets across the Globe very soon. As a guiding light for quick and easy recipes, they are committed to innovation, new variants, and multiple manufacturing units to satisfy worldwide taste buds and hunger pangs.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
