News Broadcasting
K Sera Sera sets up subsidiary for TV content
MUMBAI: Mumbai-based K Sera Sera, which is primarily into movie production, has floated a subsidiary company for its television content venture.
Twenty Twenty Television (TTT) will carry out the television production business, says K Sera Sera chief executive officer Kacon Sethi.
The new company is in the process of completing its financial structuring and is in negotiations for roping in a strategic investor. “We are in talks with non resident Indians (NRIs) and expect to raise $ two million by the end of January,” says K Sera Sera managing director Parag Sanghvi. He, however, did not reveal the names of the NRIs.
Rajesh Pavithran, who recently quit Balaji Telefilms, will be the chief operating officer of TTT and will also oversee K Sera Sera’s broadband and wireless businesses. He will have a separate team and will be reporting to Sethi.
“We are moving in with six projects,” says Sethi.
K Sera Sera will be producing a reality show for Sony Entertainment Television and popular comedy programme Hum Paanch (which was first produced by Balaji Telefilms) for Zee TV. The other shows include Darna Mana Hai (a big budget one-hour show involving Ram Gopal Varma), Bold and Beautiful Wives, Dulhan and Kashish. “The real-time legal show for Sony will be unique in its concept. We have been contracted by Zee for Kashish. The results will reflect in the next financial year,” says Sethi.
K Sera Sera has appointed Ernst & Young to formulate a business plan for the company.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
