Brands
SPDA unveils new brand identity to represent the entire energy transition spectrum
Mumbai: SPDA, an independent industry association committed to promoting the renewable energy space, has made a strategic decision to rebrand itself as the ‘Sustainable Projects Developers Association’ (SPDA). The new brand identity reflects the association’s transition from representing pure-play renewable energy developers to representing end-to-end providers of solutions across the decarbonisation spectrum.
In line with its strategy to focus on the overall clean energy eco-system, SPDA – Sustainable Projects Developers Association has been leading the representation of emerging decarbonisation solutions like green hydrogen and its derivatives, wind, solar, hybrid solutions, energy storage including pumped storage and batteries, carbon markets, solar module manufacturing and electrolyser manufacturing, and is poised to deepen further its engagement with policy advocacy, discussions and consensus building on issues related to the energy transition.
The Association has been a pioneer in leveraging its outreach to accelerate the transition to green energy and providing assistance in policy evolution and a healthier investment climate for renewable energy and green fuel projects and services in India. SPDA’s new identity will reinforce its position as a marquee organisation in the green services space, forging co-operation with leading global associations and holding events abroad in its pursuit to promote India’s leadership in the global stride towards decarbonisation.
SPDA and ex-governor of Chhattisgarh director general Shekhar Dutt said, “SPDA aims to provide a neutral platform and become the voice of the companies engaged in energy transition in the country. This new identity will also enable SPDA to expand its global outreach, especially in countries where urgent transition towards clean energy is becoming the new mantra for Governments. SPDA will promote offerings across the spectrum that support decarbonisation within the context of the future of energy.”
SPDA president and Avaada Group chairman Vineet Mittal commented, “The urgency of addressing climate change is evident. Worldwide governments and businesses are seeking to adopt a more sustainable approach to foster economic development and prosperity for all. Round-the-clock Renewables, Green Hydrogen and its derivatives have emerged as potent alternatives to fossil fuels for advancing accelerated decarbonisation across sectors and geographies. India with its vast potential of renewable energy and skilled manpower is poised to play an important role in fulfilling global demand for Green Hydrogen and its derivatives.
The rechristening of SPDA marks a significant milestone in our quest for a carbon-neutral world. Our primary goal is to widen the outreach of Indian developers, and represent their interests both in India and abroad in countries where there is demand for green fuels buoyed by their decarbonization targets. In its pursuit, SPDA will leverage its networking capabilities coupled with research-backed representations for effective and transformational policy advocacy.”
Ammonia, Acme Group COO Sandeep Kashyap said “We extend our felicitations to Sustainable Projects Developers Association on its rebranding and renewed focus on advancing green energy sources. The new identity not only signifies a commitment to bolstering India’s energy security but also to positioning the nation as a global hub for green energy innovation. We eagerly anticipate working towards our shared mission for a sustainable future.”
Ocior Energy CEO Ranjit Gupta commented “Energy transition stands at the core of climate action and sustainable economic progress. In an ever-evolving sector, the role of SPDA in shaping green energy discussions cannot be overstated. With our commitment to a greener world, we applaud SPDA for its new direction and look forward to fruitful collaboration.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
