MAM
Lemon loses Cadbury biz; Cadbury to reallocate ‘Delight’ & ‘Temptation’
MUMBAI: Lemon has lost the creative account of Cadbury’s ‘Delight’ and ‘Temptations’ brands.
O&M, which handles a chunk of Cadbury’s business, will look after ‘Delight’ for an interim period. Cadbury is in search of an agency to handle both the brands.
Speaking to Indiantelevision.com, O&M executive director Nishi Suri clarified,”We will be handling ‘Delight’ as a stopgap arrangement, till they decide on the next agency.”
Confirms Cadbury India head of marketing, Sanjay Purohit, “The brands have moved out of Lemon. While we have asked O&M to handle ‘Delight’ for the time being, ‘Temptations’ currently has not been assigned to any agency.”
O&M presently handles Cadbury Dairy Milk, Bournvita, Cocoa, Perk, Five Star and Gems. Other brands Cadbury Celebrations, Chocobix, Chocki and Eclairs are handled by Contract.
Coincidentally, Cadbury shifted its account to Lemon when Ravi Deshpande took over as CEO of the Euro-RSCG’s second agency. The Cadbury ‘Delight’ and ‘Temptations’ brands were Lemon’s first clients three and a half years ago. Recently Deshpanda moved to Contract as chief creative officer and took the whole Cadbury team at Lemon along with him.
Sources close to the company indicate that, with Deshpande joining Contract as cheif creative officer, both these accounts might finally move into Contract’s kitty. O&M has been handling ‘Delight’ with the pre-condition from the client that eventually the account will move out.
The approximate size of billing for both these brands has been pegged at Rs 30 million.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
