Cable TV
Siti Cable designs Siti Mahotsav, social & cultural festival fair
NEW DELHI: In a bid to further extend its brand equity, multi-system operator Siti Cable has decided to hold city specific social and cultural festival fair at Delhi called Siti Mahotsav.
The week-long Delhi edition, starting 5 April, is third edition for such city-specific events organised by Siti and would be telecast on the cable channel run by the MSO on its network.
According to Siti Cable head Jawahar Goel, the company has had success with such events in Varanasi and Kanpur, which has prompted them to involve the citizens of Delhi too in such an endeavour.
We believe that the event will mirror the capitals rich cultural heritage, provide a platform to the local talents, give wholesome entertainment to the people ,Goel said.
According to Siti Cable head Jawahar Goel, the company has had success with such events in Varanasi and Kanpur, which has prompted them to involve the citizens of Delhi too in such an endeavour.
We believe that the event will mirror the capitals rich cultural heritage, provide a platform to the local talents, give wholesome entertainment to the people ,Goel said.
The event would select local participants also to be projected and auditions would be held 29 and 30 January at Essel House here. People can also demand through SMS the artistes that they would like to see perform. In the past some top performers have interacted with people in other Mahotsavs and they included people like Ustad Bismillah Khan, Ghulam Ali, Hema Sardesai, Babul Supriyo, Vinod Rathod, Manhar Udhas, Sonu Nigam, Sanjeevani, Sukhwinder, Abhijeet, Neena & Rajendra Mehta, Pinaz Massani, Anupama Deshpande, Ustad Ahmed & Mohammed Hussain, Sukhdev, Harry Anand, Richa Sharma, Jagjit Singh, Anuradha Paudwal, Shivamani, Shaan, Neeladri Kumar, Gufie Pental, Anup Jalota, Bhupi, Roop Kumar & Sonali Rathod, Kalpana Parvez and Shanker Mahadevan.
The city fair will also honour maestros who have contributed towards the image building/upliftment of the citys cultural heritage in different spheres.
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Subscription income softened to Rs.98 crore, slipping 3 per cent sequentially and 14 per cent from last year, while placement and marketing income offered some cheer, rising 15 per cent quarter-on-quarter to Rs.148 crore. Total costs climbed faster than revenue, up 7 per cent QoQ to Rs.238 crore, driven largely by higher content costs and operating expenses. As a result, EBITDA dropped sharply to Rs.13 crore from Rs.19 crore in Q2 and Rs.28 crore a year ago, pulling margins down to 5 per cent.
Yet, the bottom line refused to blink. Profit after tax stood at Rs.40 crore, up 15 per cent sequentially and only marginally lower than last year’s Rs.42 crore. A healthy Rs.57 crore in other income helped cushion operating pressure, keeping profit before tax at Rs.48 crore, broadly stable quarter-on-quarter despite the tougher cost environment.
The real headline-grabber, however, sits on the balance sheet. The company remains debt-free, with cash and cash equivalents swelling to Rs.3,279 crore as of December 31, 2025. Net worth rose to Rs.3,748 crore, while online collections accounted for 97 per cent of total receipts, underscoring strong cash discipline across operations, including subsidiaries.
In short, while Q3 showed signs of operating strain, the financial backbone remains solid. With zero gross debt, steady profits and a formidable cash war chest, the company enters the next quarter with flexibility firmly on its side proving that in uncertain markets, balance sheet strength can be the best growth strategy.
