MAM
Tata wins premium logo position on Jordan race cars for F1 Grand Prix ’05
They took the gamble in 2001, when India’s biggest
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corporate entity decided to back a ‘dark horse’ called Narain Karthikeyan. Now they are gearing to reap the rewards. The Tata Group’s logo has been assigned premium positions (refer diagram pics) on the Team Jordan automobiles that will race in the 2005 Formula One Grand Prix. The Tata Group’s logo will also find prominence on the helmets and the racing gear of the two drivers: Narain Karthikeyan and Tiago Monteiro.
The $14.2 billion Tata group has also been classified as the “Official Sponsor” of Team Jordan. The Jordan Car will be unveiled on 25 February in Russia. The Formula One 2005 calendar flags off with the Australian Grand Prix on 6 March.
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This also marks the beginning of a new chapter in the group’s endeavor to cultivate a global brand for itself; as F1 is a huge platform, globally. According to Romit Chaterji, vice president, corporate affairs, Tata Services Ltd, the group has a three dimensional approach towards leveraging the opportunity. Says Chaterji, “Within international markets it gives us two options. One, the world over, it starts creating the Tata name. Secondly, the magnitude of the whole F1 platform allows an opportunity which enables us to bring customers, business associates and key clients to the ring and offers excellent networking opportunities.”
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According to Chaterji, “In India, people feel good about the Tatas. And, Narain being the first Indian to drive at the F1 will definitely snap in a sense of pride and jubilation. Consequently, we will try and capitalize on this as much as possible through events, advertising and other ground activities.”
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Karthikeyan, supported by the Tata Group, BPCL and some other leading business houses, has demonstrated consistent performance in the Nissan World series recording wins in Magny Cours, France and Valencia, Spain, which are Formula one circuits.
Karthikeyan has earlier also test-driven for Formula One teams of Jordan, Jaguar and Minardi and has impressed one and all with his speed and determination to compete at the highest level.
Formula One team Jordan specifics:
– Team: Jordan
– Formed in: 1991
– Team Principal: Alex Schneider / Eddie Jordan / Trevor ……………………Carlin
– Drivers: Narain Karthikeyan / Tiago Monteiro
– Chassis: Jordan EJ15
– Engine: Toyota
– Tyres: Bridgestone
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
