MAM
Tanishq rolls out special jewellery for Gudi Padwa
MUMBAI: Tanishq has announced celebration of Gudi Padwa across its stores in Maharashtra with exquisite Maharashtrian jewellery like patlis, todas and vati mangalsutras.
Considered an auspicious day to begin new ventures, Gudi Padwa heralds the beginning of the spring season/Maharashtrian New Year. Symbolic of this festive occasion are jewellery purchases often adhered to as a customary practice.
Says Tanishq marketing manager Aanchal Jain, “Gudi Padwa symbolises the beginning of a new year bringing with it expectations of all that is good and pure and there is no more auspicious way to bring in the New Year, than to buy pure 22 k gold jewellery from Tanishq.”
Tanishq jewellery for Gudi Padwa will consist of designs where tradition and modernity marry beautifully and therefore, appeal to the women desiring to buy precious Indian jewellery which suits their tastes.
The brand’s offering for Gudi Padwa also symbolises prosperity and good fortune in keeping with the auspicious nature of the occasion. Tanishq’s pure 22k range of jewellery spans all the occasions of a woman’s life – everyday, casual evenings, family functions, wedding and festivals.
“At Tanishq, we have always strived to participate in the many events and occasions of our customers, traditional or otherwise, with jewellery that suits the many Indian hues and moods. This Gudi Padwa, we wish to be part of the celebrations by offering a range of jewellery aptly designed to suit the Maharashtrian woman’s tastes and preferences along with attractive gifts on purchases across our stores,” adds Jain.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
