Animation
Crest Animation enters DVD space
MUMBAI: Crest Animation Studios has entered into the DVD space, bagging three contracts worth $4 million.
Being focused on animation content for television series, the company is moving up the value chain with plans to have a presence in the feature film and burgeoning DVD market.
Last week, Crest signed a $2 million outsourcing deal with an international company. The other two projects, worth $ one million each, are in the last stages of delivery.
“Crest is getting into DVD contracts. Recently, we signed a $2 million outsourcing contract. In the other two deals, we are in the production delivery stage,” Crest Animation Studios chief executive officer AK Madhavan tells Indiantelevision.com.
He, however, did not disclose the names of the companies for which Crest would be doing the animation content.
The company is having contracts on gaming and is also working on the final lap of a feature film deal, Madhavan adds.
MUMBAI: History is getting a fresh rewrite this time with code, creativity and a longer arc in mind. Lens Vault Studios has announced its first original production, Bal Tanhaji, marking the official entry of the newly launched, tech-driven studio into India’s evolving entertainment landscape.
Arriving six years after the box-office success of Tanhaji: The Unsung Warrior, the new project expands the universe rather than revisiting familiar ground. Bal Tanhaji explores uncharted narrative territory, signalling a clear shift from one-off cinematic spectacles to long-format, world-building storytelling designed for digital-first audiences.
At the heart of this ambition is Prismix Studios, the in-house generative AI and technology arm powering the creative engine behind the show. The studio’s approach blends storytelling with next-generation tools, aiming to reimagine how Indian IPs are created, scaled and sustained beyond theatrical releases.
For Lens Vault Studios chairman Ajay Devgn the new venture represents a deliberate step beyond traditional cinema. The focus is firmly on building long-form intellectual properties across fiction and non-fiction, tailored to changing viewing habits and platform-led consumption. He said the studio intends to explore formats that remain largely untapped, while drawing on the team’s experience with large-scale cinematic storytelling.
Lens Vault Studios founder and CEO Danish Devgn echoed that sentiment, describing Bal Tanhaji as the studio’s first generative-AI-led IP and the starting point of a broader vision. The aim, he noted, is to carry forward the legacy of the Tanhaji universe while connecting with younger audiences through a blend of powerful narratives and emerging technologies.
With Bal Tanhaji, Lens Vault Studios is planting its flag early not just launching a show, but signalling a larger play for cinematic universes that live, grow and evolve across platforms. If this debut is any indication, the future of Indian storytelling may be as much about imagination as it is about innovation.
