iWorld
Kota Factory’s Mayur reveals student life realities in college Vidya’s new campaign
October 2023 – College Vidya, a one-stop solution for making informed online education choices, is thrilled to announce its exciting new campaign featuring the talented actor Mayur More, renowned for his role in the popular web series “The Kota Factory.” The primary objective of this campaign is to bring to the forefront the pressing issue of unwarranted opinions students are met with from relatives, peers, family members, and acquaintances regarding their education and career choices. Through a monologue, the campaign provides a commentary on the multiplicity of voices and opinions affecting the career decisions of students.
The campaign’s highlight is a captivating video where Mayur More engages in a candid conversation about the importance of making informed career decisions. The video commences with More’s makeup artist sharing his thoughts on More’s acting skills, a subtle commentary on the opinionated voices all around us. In India, on a similar note, individuals often face difficulties due to the constant stream of unsolicited opinions regarding their career paths. The campaign aims to put forth the frustrations and undue pressures that the students face because of such influences and opinions, highlighting the crucial role of professional guidance and unbiased mentorship. This aligns with the brand’s vision – Chuno Wahi Jo Hai Sahi – of providing the right information to students to help them make informed career choices and decisions.
Recognizing the need for expert guidance in making informed career choices, the brand aims to provide aspiring students with invaluable support. The platform offers unbiased comparisons between universities, along with authentic student reviews and ratings. By providing a comprehensive database of information, College Vidya empowers students to make well-informed decisions about their future.
“We are thrilled to have Mayur More on board for this campaign,” said College Vidya co-founder, and COO Rohit Gupta while speaking about the announcement. “His popularity and relatability among the youth make him the perfect advocate for our cause. With his support, we hope to reach and inspire countless students in their journey toward a successful career.”
The campaign aims to raise student awareness about the importance of informed educational choices in a long-term career journey. It promotes College Vidya’s professional services, guidance, counselling, and course comparison options, promoting research and understanding of the best courses and universities for students.
iWorld
Spotify rolls out ‘Verified by Spotify’ badge for artists
New badge and profile details aim to boost transparency in AI-driven music era.
MUMBAI: In a world where even playlists can have imposters, Spotify is adding a badge of trust. The streaming platform has begun rolling out a new ‘Verified by Spotify’ badge, alongside expanded artist profile details, as it looks to bring greater clarity to listeners navigating an increasingly complex mix of human and AI-generated music. The badge, currently in beta, will appear on artist profiles that meet Spotify’s internal criteria for authenticity. These include consistent listener engagement, adherence to platform policies and signs of a real-world presence such as live performances, merchandise or active social media profiles. Notably, profiles representing primarily AI-generated artists will not be eligible for verification at launch.
Spotify says the verification process will combine automated systems with human review, prioritising artists with sustained audience interest over those driven by short-term spikes. The rollout will be gradual, with the badge appearing across profiles and search results over the coming weeks. The company noted that more than 99 per cent of artists users actively search for are already included in the initial phase.
Alongside the badge, Spotify is also introducing a new artist details section within profiles. Available even for non-verified artists, the feature will highlight career milestones, release activity and touring history, offering listeners a more comprehensive view of an artist’s journey and output.
The move builds on Spotify’s broader push towards transparency, complementing existing features such as SongDNA, expanded song credits and AI attribution tools. Together, these updates aim to give users more context about what they are listening to and who is behind it.
As generative AI continues to blur the lines between creator and creation, Spotify’s latest update signals a clear intent: in the streaming era, authenticity is becoming just as important as accessibility.
