MAM
Bright crosses the 1000 mark in city of dreams
MUMBAI: One of the leading players in Mumbai’s outdoor horizon, Bright Advertising, recently crossed the magical 1,000 mark. The Bright kitty now has more than a 1,000 hoardings that it rents out in Mumbai.
Commenting on the milestone, Bright Advertising chief, Yogesh Lakhani ,told Indiantelevision.com, “It is a great feeling to have crossed this magical mark. We have been in the advertising business for over 25 years and entered the outdoor space around 15 years ago, all the growth has happened because of the immense choice we offer our clients and because of the high quality of our round the clock personalised service.”
The outdoor major which has its presence across Mumbai is particularly strong in the Bandra- Matunga belt as well as in the northern suburbs from Malad to Bhayandar.
One thing about Bright is that the many eyeballs that look at hoardings must have observed are the numerous tie ups and outdoor media partnerships that Bright has with films, entertainment and corporate events. “It is part of our strategy and we believe that its a win-win way to market our offerings” quipped Lakhani.
The outdoor advertising space has gained a lot of prominence in the past decade and today, giant mega sized hoardings are as much part and parcel of the cityscape as its skyscrapers and shanties. “Mumbai truly is a city where millions have realised their dreams,” remarked Lakhani.
“I started this advertising business with only a hundred rupees in my pocket and have grown it to where it is on the sheer dint of hard work, honesty and service,” he concluded.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
