MAM
Coca Cola, Ford back on ‘American Idol’
MUMBAI: US broadcaster Fox has announced that Ford Motor Company, Coca-Cola and Cingular Wireless will return as sponsors of its reality based show American Idol.
On 18 and 19 January the debut episode of the fourth season attracted a record-breaking 65.6 million viewers. Ford has been a leading supporter of the show since the show debuted in the US in 2002. Ford vehicles will again be featured during the “Idol” action, as contestants will be seen driving and riding in a variety of the automaker’s cars, trucks and SUVs.
The show will serve as the key platform to integrate Ford’s next generation of all-new vehicles, all built for the road ahead, including the 2005 Focus, Mustang, Freestyle and Escape. Ford will also give the winner of the show the keys to the 2005 Ford Mustang.
A variety of branded elements and programmes will connect Coca-Cola and fans of the show, while helping to bring them closer to the shows experience. The contestants will interact and prepare in an updated version of the popular Red Room. A series of Coca-Cola behind-the-scenes interstitials will provide viewers an insider’s perspective on what contestants experience as they work to Make the Dream Real.
During commercial breaks, viewers will also see Coca-Cola ads from the new “Make It Real” campaign, which debuted during the show’s season premiere. Other activities designed to provide consumers with a completely integrated show experience are planned for a variety of retail outlets in the US where Coca-Cola is available.
Meanwhile Cingular will highlight the suite of LG phones including the new F9100 handset, the perfect text voting phone from LG Mobile Phones, and showcase interactive text messaging through a variety of fun and engaging marketing activities. Fans can use their wireless handsets to text message their vote for their favorite contestants each week, chat with contestants, play interactive games, download ringtones and graphics and participate in weekly trivia contests, as well as enter the American Idol sweepstakes.
New to the scene is Cingular’s Fan Club Appreciation. Details of this new programme will be shared later in the season, so stay tuned!
Brands
VinFast names Anurag Saxena deputy CEO to steer India growth
Former Honda executive to drive dealer expansion and EV market push
GURUGRAM: Vietnamese electric vehicle maker VinFast has appointed Anurag Saxena as deputy CEO for its India operations, bringing in a seasoned automotive executive as the company prepares to deepen its footprint in one of the world’s fastest-growing electric mobility markets.
In his new role at VinFast India, Saxena will work closely with the leadership team to accelerate the company’s growth strategy, with a focus on dealer network expansion, market penetration and strengthening the brand’s presence across the country’s evolving EV ecosystem.
Saxena joins the Vietnamese EV manufacturer after a long stint with Honda Motorcycle & Scooter India Pvt. Ltd., where he spent more than two decades in a variety of leadership roles. Most recently, he served as operating officer, overseeing core business functions and shaping strategic planning across the company’s two-wheeler portfolio.
During his tenure, Saxena led more than 135 teams across six divisions, including business development, product strategy, marketing, electrification, network expansion and sales digitisation. He also played a key role in steering Honda’s early EV roadmap in India, including the launch of its first EV concept store in Bengaluru and the rollout of a scalable electric retail network.
Earlier, as regional business head for North India, he drove strong growth across key markets including Delhi, Haryana, Rajasthan and Punjab. Under his leadership, the region achieved a 30 per cent rise in volumes over four years, while market share climbed from 21 per cent to 28 per cent.
His career at Honda Motorcycle & Scooter India Pvt. Ltd. also included leadership positions in central and western India, where he worked on dealer expansion, product planning and sales strategy. Notably, he helped design the ‘Hi-Rise’ dealer management system and introduced a pre-owned vehicle platform that expanded the company’s retail ecosystem.
Saxena began his career in export sales with Cosmo Ferrites Limited, where he handled international markets across the United States and Europe before moving into the automotive sector.
His appointment comes as VinFast accelerates its India plans, betting on the country’s rapidly expanding electric vehicle market and growing consumer appetite for sustainable mobility. With Saxena at the wheel, the company appears keen to combine global EV ambition with local market expertise.
