MAM
Raj TV to promote students’ movie projects
MUMBAI: Tamil general entertainment channel Raj TV has associated with a group of student filmmakers. The channel aspires to capitalise from the visibility it gets when the movie gets released in various colleges in Tamil Nadu.
A Raj TV official said the channel would be putting up posters and hoardings in the premises of the colleges where the movie will be released. He didn’t rule out the possibility of the channel airing the movie promos.
“Our attempt is to attract the youth segment to our channel. So we have decided to associate with the project,” he said. When queried if Raj TV is funding the project, he answered in the negative.
The film Oonjal is made by a group of eleven students in the first year batch of Visual Communication course in Chennai’s Loyola College. The students are also taking care of all the technical aspects of the film production. The film is directed by 19-year old Nachi Appan who is the son of Raj TV chairman and MD Rajendran.
“The film is a love story based on women issues,” says Appan, adding that the movie will be released in colleges across Tamil Nadu. Appan is planning a bid budget movie next, which would be released in theatres. He has also sung two songs for Oonjal the music of which was released by A R Rehman’s sister A R Rehna.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
