Broadband
Motorola launches wireless b’band solution
NEW DELHI:Multinational telecom major Motorola launched today its wireless broadband solution here.
The company introduced products at a time when the broadband segment is set to boom after the government has thrown open to the private players under the new broadband policy, a Press Trust of India report stated, adding 20 million broadband subscribers and 40 million Internet subscribers are
expected by the year 2010.
Motorola Canopy sales director for Asia, Dennis Stipati, said at the launch, “The company is currently carrying out trial runs with major telecom carriers of the country for its broadband products. Our solutions can offer high speed, scalable, cost effective and easy to install wireless braodband services in India after they have rolled their products in 85 countries.”
However, the company officials declined to disclose the names of the telecom carriers with whom they were negotiating for solutions. They also did not disclose any business projections for the current and next financial year.
Motorola is primarily looking at four business segments to market its products– large telecom carriers, wireless internet service providers, government sector under e-governance programme and corporates.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
