MAM
Madison PR picks up Hays Group account
MUMBAI: Hays Group, a consultancy firm that focusses on organisations and people issues, has awarded its PR duties to Madison PR. A multi agency pitch that involved three agencies was conducted by the PRCAI ( Public Relations council of India).
The Hays group is headquartered in Philadelphia and has over 70 offices all over the world. The consultancy firm set up shop in India only three months ago.
Says Madison PR CEO Veena Gidwani, “The client essentially liked our strategy as well as our profile of work that we have done in the past. As regards to the scope of the account, the role is to increase awareness and the company’s equity in the Indian market as well as to profile their key services.”
Currently Madison PR enjoys a client list of the like of P&G, Sify Online, IOC, Cafe Coffee Day and many more.
Speaking to Indiantelevision.com, Hays Group operations manager India, Gaurav Lahiri says, “Madison seemed to understand our needs better and were a lot more responsive which was the core issue.” Although, the PR agency have been taken on a retainer basis for the first three months months and thereafter an in-depth evaluation which may then lead to a more specific contract.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
