MAM
Sky TV, TNS & NDS team up to launch audience measurement service
MUMBAI: Sky Television, New Zealand’s pay television company, in conjunction with TNS, the global market information specialist, and NDS, provider of technology solutions for digital pay TV, have developed and launched an audience measurement research service.
According to an official announcement, this measurement system is based on the establishment of a new viewing panel, recruited and managed by TNS, which will initially comprise 6,500 households equipped with digital satellite television. The digital set-top boxes (STB) in these households have been deployed with the NDS Audience Measurement System (AMS) software to collect and analyse viewing data.
A key element of NDS’ end-to-end digital broadcasting platform on which Sky Television relies to protect and enhance its pay-TV business, the AMS is capable of securely tracking and reporting many types of digital TV viewing activity.
The data collected from the STB are processed and delivered by TNS to provide insights into how subscribers consume digital satellite television. The system will initially focus on providing robust viewing data for all satellite channels. The service will additionally be able to measure and provide an understanding of enhanced television viewing activity such as electronic program guide (EPG) usage and interactive advertising viewership, adds the release.
Sky Television chief executive officer John Fellet said, “Sky Television broadcasts more than 80 channels, and we continually strive to improve the service to our subscribers. By working with NDS and TNS on the Audience Measurement System, we will be able to further understand our subscribers’ viewing habits and therefore provide more of what they want. Furthermore, we will be able to provide our programming partners and advertisers with an understanding of how our subscribers use our service which will aid their strategic planning.”
TNS will be responsible for design, recruitment and maintenance of the viewing panel, and processing of viewing data. Analysis of viewing data will be carried out via a bespoke version of InfoSys, TNS’ television audience analysis system.
TNS director of TV Audience Measurement Tony Taylor said, “We are delighted to be partnering with Sky in this service. It represents a key milestone in our audience measurement strategy which is leading the way in new digital measurement services and our involvement in the region. TNS is confident that the data will offer real value to Sky in understanding digital TV subscribers as well as providing greater insight on both the programming and advertising sales fronts.”
NDS Australia and New Zealand GM Peter Iles said, “NDS Audience Measurement System resides in the subscribers’ set-top boxes and enables Sky Television to directly capture viewing data from domestic set-top boxes, without truck rolls and without the cost of additional hardware in the home. Previously, it was not possible to capture viewing behaviour in such depth, but NDS AMS is a downloadable software extension which enables existing settop boxes to provide detailed tracking in selected households.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
