MAM
Sony Digital Home Ent in 4 yr deal with Discovery Channel & Animal Planet
MUMBAI: Sony Digital Home Entertainment – a division of Sony Music India – recently announced a four-year partnership with Discovery Consumer Products to be the exclusive distributor of 60 titles from Discovery Channel and Animal Planet across India, Pakistan, Bhutan and Sikkim.
As part of the agreement, Sony Music will begin releasing titles from Discovery’s catalogues on VCD and DVD formats.
An official release informed that the offer will be titles from across the unique genres captured on Discovery Channel and Animal Planet covering natural history, science and technology, human adventure, history and world cultures.
The titles include popular programs such as Nefertiti Revealed, Extreme Machines: 21st Century Flight and Unsolved History from Discovery Channel as well as Animal Planet’s Anaconda!, featuring Austin Stevens and Ten Deadliest Snakes in the World featuring Steve Irwin. The titles will be available in English and many of the programs will be available with Hindi dubbing as well.
Sony Music India managing director Shridhar Subramaniam said, “We are extremely pleased and proud to be making available a wide variety of high quality television software to India. Discovery is the world’s leading provider of innovative nonfiction entertainment content. We are thrilled to be releasing and making Discovery and Animal Planet DVD titles available for the first time in India so that young and old alike can enjoy entertaining programs from such a vast library.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
